Artist Development

Common Ground Webinar Series for music industry professionals


Hosted in the Spring and Fall each year, the Music Business Association’s Common Ground Webinar Series offers you exclusive looks at new technologies & services advancing our industry, access to new data from our trusted research partners, and a seat at special roundtable discussions on timely issues —  all for FREE!

Important: The following series of educational music industry webinars come as a package.

Sign up for the series

Pump Up the Jam of Every Play With BMAT
Thurs., February 8th | 2 – 3 pm ET

BMAT uses its in-house audio fingerprinting technology to find music usage across radio, TV and venues, delivering complete metadata reports to all players in the ecosystem. In this webinar, we’ll dive into the benefits of music recognition to enhance metadata accuracy and royalty distribution for music owners & users alike. We’ll also look into interesting use cases of music monitoring and discuss its benefits as they pertain to different segments of our industry in the U.S., Canada and beyond.

TikTok, YouTube & Beyond: How To Maximize Royalties In A $71.3B Industry
Thurs., February 22nd | 2 – 3 pm ET

User-Generated Content (UGC) is a key driver of growth for the music industry, with revenues expected to soar to $71.3 billion by 2031. In this session, learn some of the industry secrets on how to maximize UGC royalties from one of the leaders in the space. We’ll cover everything from navigating YouTube, to TikTok, Meta and beyond, sharing advice & actionable steps on managing and monetizing your music catalog.

How to Grow Your Music Business and Improve Collaboration Through Technology
Thurs., March 7th | 2 – 3 pm ET

Are communication gaps and old ways of working holding you back? Every year, music businesses lose out on revenue due to outdated tools and inefficient processes. But the solution is simple. By adopting a unified management platform, publishers, PROs, labels, distributors, and more can streamline their operations and promote better and more effective collaboration. Join the Artist Growth success team to explore how the music industry’s biggest players are embracing collaborative technology to centralize data and grow their bottom lines — and how you can do the same.

The 2024 BE THE CHANGE: Gender Equity in Music Study
Thurs., March 21st | 2 – 3 pm ET

Join TuneCore CEO, Andreea Gleeson and Music Business Association President, Portia Sabin as they discuss and dissect the results of the 2024 BE THE CHANGE: Gender Equity in Music Study. With over 3,000 global respondents from across the music industry surveyed, tune in to discover the key findings and learn about concrete strategies to enact change. Together, let’s BE THE CHANGE that helps create a brighter and more equitable future for the music industry.

Harnessing the Art, Technology and Business of Dolby Atmos Music
Thurs., April 4th | 2 – 3 pm ET

Join the Dolby Music Partnerships Team for an exclusive discussion on how creatives, labels, and services are expanding their offerings and growing their business with Dolby Atmos Music.

The Network Effect on Music Metadata
Thurs., April 18th | 2 – 3 pm ET

In this session, Verifi Media will present its findings from the first full year of the VRDA’s multiparty data-sharing project to show the benefit of org-to-org data sharing and database synergies. In the discussion that follows, we will explore the network effect of data connectivity and its potential to harness improvements to business sectors like operations, revenue assurance, and licensing. We will dive into how metadata links will continue to play an important role as the digital landscape evolves with AI and the popularity of user-generated content, and offer a chance to reflect on where the industry has come so far.

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