Developed in 2007, Manifesto is much more than just a show — it’s a non-profit youth-powered organization that supports artists and their communities. Manifesto mentors the youth of Toronto and helps them develop their passion for music, allowing them to turn their dreams into a reality.
With over 800 volunteers, Manifesto showcased their skills at this year’s festival and proved that with the support and love of a community, you can achieve anything. Headlining this year at Echo Beach were The Internet, Isaiah Rashad, Jidenna, and Toronto’s very own Majid Jordan.
Opening up the evening was recording artist and successful producer Jidenna. Known for his 2015 hit “Classic Man”, Jidenna has been taking over the music scene in an individualistic and unique way with his unmatched charisma, energy, and style. Jidenna performed with the utmost compassion for his craft, and his positivity is something that parallels the message of what Manifesto is all about. Jidenna deserves to be seen live, and was the perfect artist to kick off the evening.
Next to take the stage was the critically acclaimed The Internet, a soul band from LA, which consists of five members. All talented and successful in their own right, this band has created their own identity in the music world. With three albums out to date, The Internet have seen a lot of success.
The most interesting and intriguing aspect about this group was their support of one another’s talent and ambition. Performing separately and together, they took the time to promote each other’s individual endeavors. They played a mix of old and new singles, while also giving then crowd a glimpse of what’s to come from both the group and its individual members.
Slowing down the tone of the festival and making the scene a little more intimate was American recording artist Isaiah Rashad. Touring with artists Juicy J, Joey Badass, and Smoke DZA in 2012 allowed for Rashad’s first break into the music scene. He is now well known in the industry and uses his relationships to develop his ever-growing career. He most recently finished his first headlining tour, as well. Playing hits from his recent album The Sun’s Tirade, Rashad’s performance was smooth, sexy, and well thought-out.
Finally, taking the stage was Toronto’s own Majid Jordan. Signed to OVO Records and known for co-producing with Drake, the duo felt right at home. Their stage presence was undeniable, and you could tell that the experience of their recent North American tour allowed them to truly perfect their performance. The crowd was entranced from the moment they took the stage right up to the moment they left. Surprising the audience with special guests Roy Woods and R&B duo DVSN, Majid Jordan did not disappoint, and certainly left us wanting more.
Manifesto’s positive message and the evident support that everyone involved gives one another is truly inspiring. This platform has grown significantly over the years and shows no signs of slowing down. The festival was proof of what we can achieve if we work together and appreciate each other’s talents and passions. Using the cities resources and support, Manifesto continues to make a positive difference in the community. With the bar set high, we look forward to Manifesto 12.
All images courtesy of Manifesto Toronto