Sincerely, reign. King Reign album review

With three impressive EPs already under his belt, Toronto-based MC, King Reign, recently released his much-anticipated, full-length, debut album, Sincere. Known for his ability to weave intricate stories over equally intricate beats, Reign follows up his 2013 EP, Reign Music Vol. 2, with this no-holds barred open letter of sorts.

In a time when hip-hop is dominated by commercialism, violence, and misogyny, Sincere is a reminder to fans that conscious hip-hop is not dead. Working with producers such as Darp Malone and Rich Kidd, Sincere, tackles a range of subject matter, from drug addiction (“Chemical Romance”), to racism (“Killer”), to teenage bullying (“Pretty Girl Lost”). Reign reflects on the everyday struggles of being a black man, over the calm sound of “Oh No”, the album’s first track, which foreshadows the remainder of the album for its listener.

The album’s title track is reminiscent of a one-on-one conversation between a mentor and his mentee – with determination and leaving a legacy being the topics of conversation. Referencing a contorted relationship, “When My Eyes Close” is the album’s standout track, due to its explicit imagery, yet artistic delivery. “Don’t Fall In Love” and “Already Over” are welcomed treats for fans of R&B singers Noel Gourdin and Shi Wisdom.

Sincere is a strong debut for King Reign: it’s gritty and aggressive at times, but it’s also introspective and laid-back. If, at this point, King Reign still has something to prove as a hip-hop “newcomer”, it would be that he is fearless about his work. With his music and distinctive voice, King Reign is giving a voice to the voiceless, sincerely.