IYVES proves to be the role model our world has been needing with “My Way”

Hannah Taxman, known as IYVES, is making her mark as a music counselor with her new single “My Way.” The Brooklyn-based artist is putting a spin on the definition of fearless by providing a goodbye to the old and embracing the new – all in one track. 

The moment you press plays you are greeted with an Alpha-like beat that is mastered to be attention-catching like an opening of a commercial. As cliché as this may sound, “My Way” was featured in Todd Snyder’s Pride campaign earlier this year, this alone proves my theory of how in a small duration it can capture an audience if you are a creative marketing maven speaking in technical terms. The melody also was a beautiful collaboration with IYVES vocals; you could hear every bit of her energy put into this project and how determined she was to vibrantly transfer it to the listener. 

“My Way” also does not carry a demanding tone in which a lot of self-love anthems have by adding a sort of pressure for the person behind the earbuds to make immediate changes within themselves before the song ends. The whole aura and repetitive lyrics give you a sense of slowing down and looking forward to growth rather than rushing. IYVES perfectly executed a track that is ready whenever you need to have a sense of someone listening throughout your journey of discovery. 

Overall, if you are looking for soul food, IYVES and “My Way” needs to be featured on your next plate. 

Sennheiser (Canada) Inc.